Toyota is synonymous with refined and well-designed vehicles that have earned it a great amount of popularity worldwide. The level of durability and reliability on offer goes a long in justifying their high prices. Let us dig deeper to know a little history of this brand.
With its headquarter in Toyota, Japan, the Toyota Motor Corporation is a Japanese multinational automotive manufacturer, which became the 2nd largest of its kinds in 2017. It was the first ever automobile company in the world to produce over 10 million vehicles annually, with a record-breaking 200 million vehicles in 2012.
Today, the company is a global leader in selling hybrid electric cars, and encouraging mass adoption of the same across the world. It is also a leader in hydrogen fuel-cell vehicles. With more than 6 million units sold by January 2017, its Prius family is the top selling hybrid nameplate in the world.
Popular Car Make and Model Under Toyota
Toyota is well-known for their crossovers, SUVs, electric cars and sports cars. Here is a quick look at their latest vehicle lineup:
- Toyota Camry
- Toyota Prius
- Toyota Yaris
- Toyota Fortuner
- Toyota Etius
- Toyota Innova Crysta
The Evolution of Toyota
- In 1935: The inaugural year of vehicles being introduced for general public sales under the name G1 and A1. The latter was based off of the electronics and chassis presently used by Ford.
- In 1937: The company was officially known by the name of Toyota Motor Company.
- In 1947: Toyota began manufacturing 3 different vehicles including the SA (Toyopet) compact passenger vehicle, SB Small Truck and Toyota BM Truck.
- In 1986: The first ever production plant of Toyota was set up in the United States.
- In 1989: Following the resounding success of Acura, Toyota introduced the luxury division of Lexus for the US market.
- In 1997: The first ever hybrid vehicle was produced under the name Prius.
- In 2002: Began the production of its next division ‘Scion’, followed by entry into the Formula 1 racing series. This was primarily focused to be a youth-oriented brand offering contemporary styling and unorthodox buying process.
- In 2007: The company touched record-breaking numbers in terms of production, with as many as 9,497,754 units manufactured.
- In 2010: Toyota hired more that 300,000 employers, manufacturing 8,557,351 vehicles, making it the largest auto manufacturer in the world.
- Currently, Toyota has diversified its operation, building robots and developing durable batteries, in association with Tesla Motors and Panasonic. The company has established the Toyota Technological Institute at Chicago, and also provides annual scholarships through numerous foundations. It has also launched an innovative flex fuel vehicle in Brazil that can run of ethanol. Toyota is currently looking forward to develop a 2nd generation bio-hydrofined diesel fuel.
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