Born in Japan, Nissan is another marquee from its place of origin adding to the extensive list of Japanese automotive companies. It is a brand that is renowned for crafting vehicles that focus on reliability and quality. The company manufactures a wide spectrum of vehicles, including SUVs, trucks, minivans, family sedans and sporty coupes.
Nissan is a Japanese multinational automotive conglomerate, with headquarters in Nishi-ku, Yokohama. The company markets its vehicles under the Datsun, Infiniti and Nissan brands. It became the 6th largest automaker in the world in 2013, after Ford, Hyundai Motor Group, Volkswagen, General Motors and Toyota. Combined together, the Nissan-Renault Alliance would be the 4th largest automaker in the world. It is a leading Japanese brand in Mexico, China and Russia as well.
With a worldwide sale of 275,000 units as of December 2016, Nissan became the largest electric vehicle manufacturer in the world. Nissan Leaf is the bestselling vehicle of this brand. This hybrid electric car is the most sold vehicle in the history, being a plug-in electric car, as well as highway capable. As of January 2018, over 300,000 units have been shelled out!
Popular Car Make and Model Under Nissan
Nissan is well-known for their crossovers, SUVs, electric cars and sports cars. Here is a quick look at their latest vehicle lineup:
- Nissan Leaf
- Nissan Maxima
- Nissan Sentra
- Nissan Altima
- Nissan Versa Sedan
- Nissan Kicks
The Evolution of Nissan
- In 1911: Kwaishinsha Motor Car Works established the roots of the company, with the production of the first vehicle known as DAT. Later on, the company also changed its names to DAT Motorcar Co. in the year 1925.
- In the 1940s: Following the conclusion of the 2nd World War, Nissan acquired interest in Minsei Diesel Motor Co. to form a merger named the Nissan Diesel Motor Company.
- In the 1960s: The company established headquarters in Gardena, California and production facility in Mexico to expand its operation in North America. Some popular vehicles of that time, including the 510 Sedan and Datsun 2000 Roadster were introduced.
- In 1989: Taking inspiration from the success of Honda’s luxury brand ‘Acura’, Nissan introduced its own luxury division Infiniti to the American markets.
- In 1999: Nissan joined hands with Renault to save the company from getting bankrupt due to financial crisis. With the chief operating officer, Carlos Ghosn at the helm, an important Nissan Revival Plan was introduced.
- Presently, the Nissan Motor Company has got to offer 18 distinct models in the American market, and it continues to expand the operation. In order to boost efficiency for all its vehicles, it is emphasizing on advanced powertrain technology. It has also initiated its own division of hybrid vehicles, as it was earlier reliant on Toyota for its EV and hybrid technologies.
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